Saturday 28 January 2012

What is branding? How design effects branding.....

" A brand is a person's gut feeling about a product, service or company." - Martin Neumeier - THE BRAND GAP

Branding appeals to the senses...

"One eyes sees. The other feels.." Paul Klee

To create a branding, requires a disciplined process to build awareness and extend customer loyalty.


"We continue to invest in our core strengths. First, we don't skimp on understanding consumer. Second is innovation...And third is branding.. We delivering more messages to our consumers." A.G. Lafley CEO P&G

Design is major part of branding...

"Design plays an essential role creating and building brands. Design differentiates and embodies the intangible - emotion, context and essense - that matter most to consumers." Moira Cullen Senior Director, Global Design, Hershey Company